Pages with high rankings on Google three years ago may not have the same performance now because the content is outdated. A manual action is when someone at Google manually checks your website to determine if it meets the required guidelines. If your site doesn’t meet these criteria, it won’t be eligible for search engine rankings. Once you have the right tools, it’s time to conduct a website audit.
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Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI. A technical audit assesses your website from a technical SEO standpoint. It can involve searching for duplicate content on your site or broken links that direct users to 404 error pages. When it comes to SEO audits, technical audits are the standard. It evaluates keyword usage, content quality, and internal linking. If your goal is to improve your content’s visibility and relevance, an on-page SEO audit is invaluable, especially for content-heavy websites.
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You’ll receive real-time alerts only for the pages that have the greatest impact on your website’s performance and goals. Compared to other SEO tools, Screaming Frog digs deeper into your website’s on-page and technical structure. The most comprehensive website for teaching the fundamentals of search engine optimization.
PPC is most effective for high-competition, high-intent keywords where organic ranking is difficult. It allows you to instantly appear in front of potential customers, making it a great tool for testing and optimizing conversion strategies. The challenge is that search engines try to be secretive about how the algorithms work, leading SEOs to rely on trial and error to understand what works best. That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering. In simple terms, when you search for something online, search engines sift through their index to find relevant pages.
- In this final step, we compile the audit results into a clear set of recommendations, prioritize them, and outline a plan to implement fixes.
- Which is Googler speak for “makes them rank higher for that keyword”.
- They use Largest Contentful Paint (LCP) to assess visual load, Cumulative Layout Shift (CLS) to test visual stability, and First Input Delay (FID) to measure interactivity.
- This advice is often wrongly interpreted as “demand a free audit” from a potential SEO company.
- Tools like Google Lighthouse can detect if compression is missing and identify files contributing to slow load times.
A smaller agency has a lower threshold for work — they can only accept so much, so they need to maximize its value. Experience, compared to the size of your website, has a minor impact on SEO audit costs. An agency’s experience, however, also influences their prices. In most cases, an agency with extensive expertise tends to charge a higher rate for their SEO Anomaly services.